Most people have heard of Wallace D. Wattles' book The Science of Getting Rich. However, there's another name in his book that isn't nearly as famous.
Look carefully and you'll see Wallace D. Wattles wrote:
"Beware of the competitive mind! No better statement of the principle of creative action can be formulated than the favorite declaration of the late 'Golden Rule' Jones of Toledo: 'What I want for myself, I want for everybody.'"
If you've read this book, you've probably wondered, "Who on earth was 'Golden Rule' Jones?" Fortunately, I've got the answer!
First things first, this man's legal name was "Samuel Jones", and he served as the Mayor of Toledo, Ohio, back at the turn of the 20th century. Unlike many of today's politicians, people absolutely loved Jones - so much so they elected him three times and even lined the streets to pay their respects after he passed on in 1904.
But how on earth did he get his nickname?
Before he got into politics, Jones owned a company that manufactured tools for the oil industry. But instead of taking a bunch of money for himself and making his employees work for peanuts - like other businessmen did - Jones believed in paying everyone enough money to take care of their families. So, he provided above average wages, safe working conditions, a revenue sharing program, and paid vacation time. These things were all unheard of at the time!
Something else that was unheard of? Jones' company didn't have a never-ending list of rules and regulations, like other companies did. Instead, the only rule his employees had to follow was the Golden Rule. He followed it by giving out all of these "perks", and so he expected his employees to follow it too.
And just like that, his nickname was born!
When "Golden Rule" Jones first ran for Mayor, he applied the Golden Rule to his campaign. The working class became his biggest group of supporters, and he rewarded their devotion with a number of changes to Toledo's landscape after he got elected - including new city parks, free kindergarten, and a new eight hour daily work schedule for city employees so they didn't have to burn the candle at both ends anymore.
Technically, "Golden Rule" entered his first Mayoral race as a Republican, but he actually didn't believe in political parties! He thought having different political parties did nothing more than divide the people. As a result, Jones encouraged people to renounce their political parties and, instead, focus on uniting with everyone. He followed his own advice, and during his second Mayoral campaign, he ran as an independent with the slogan "Principle Before Party".
Jones was an incredibly successful man, but instead of stashing all of his riches and power for himself, he wanted everyone to have what he had. He believed relationships should be two-way streets where everyone involved could benefit. In Jones' mind, treating other people badly was no different from treating yourself badly.
The Golden Rule is certainly not limited to Jones though. In fact, the Golden Rule was taught all over the world centuries before Jones was even born. Everyone from the Ancient Greeks, to the Egyptians, to the people of Babylon had their own version of the Golden Rule. Jones is important, though, because he shows how the Golden Rule can apply to modern society.
You don't need to have Jones' success (or money!) to live by the Golden Rule. Instead of running for Mayor and building new parks, why not volunteer with an organization that cleans up your local parks? Or, instead of establishing free kindergarten, why not volunteer to be a tutor to kids who are struggling in school?
Even though "Golden Rule" Jones passed on more than 100 years ago, his life is full of important lessons you can still learn from today. You may not make the widespread impact he did, but taking "Golden Rule's" lead can definitely create a major impact for the people you encounter every day!
Nowhere in his writings did Wallace D. Wattles explain this vitally important concept of competition versus creation as clearly and as thoroughly as he did in a series of three articles he wrote under the title The Law of Opulence. Click or tap the links below to get your copy today.
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